BNP leads the way on election emails and the social media
February 18, 2010
THE British National Party is proving more adept at using email as part of its digital election strategy than its rivals according to new research.
A study conducted by Return Path over a two month period (November to January) showed the three main parties missing out on opportunities to influence voters in the run-up to the General Election, which is expected to be held in May.
The study found that the British National Party sent the most emails, underscoring its use of digital media to fight the election. The Party sent a total of 20 messages and waited only 24-hours before sending its welcome message.
The Tories were best of the rest, sending 12 email messages over the period while Labour sent only one and the Liberal Democrats none at all.
The three parties also failed to send immediate welcome messages after people signed up to receive updates. It took the Tories six days to send email message and Labour 58 days.
While many companies are increasingly exploiting the integration of social media and email the UK’s political parties are not. They are still failing to make the best use of this.
The same is true of the two main parties and their websites. Neither displays its social media presence on the homepage with no invitations to “Become a fan” or to “Follow us on Twitter”.
Consultants are telling companies to integrate social media with their email marketing and to be sure to include links to their social media websites and blogs.
Yet according to the research only the Conservatives and the BNP have incorporated social media links into their email.
Unlike the British National Party, the three main parties are also failing on a most basic level of social media sharing with none of the parties including a send to a friend button in their email either or a donate button.

THE British National Party’s call-centre, which is usually canvassing for membership fees and donations, has taken on a new role during the bitingly cold spell of weather that has a grip on Britain this week.
“MANY at Westminster believe it, (the BNP), is on the verge of winning its first seat in Parliament with the support of disillusioned former Labour and Tory voters.”
ONE-IN-NINE people thought that the British National Party were the biggest political winners of 2009 according to the readers of the Metro news organisation in its Metro Urban Life Poll.
WITH all the media hype and Government propaganda over the past six months over global warming, it is somewhat surprising to many people that Britain should be experiencing the worst winter freeze for 30 years.
THE British National Party’s widely publicised ‘Adopt a Granny’ campaign to help pensioners during this bitter spell of winter weather will have gone down well with Pensioners Rights – a lobby group that calls for better conditions for older people.
SHARON Wilkinson, the leader of the British National Party group on Burnley Council has challenged leading Labour, Tory and Lib-Dem councillors to pay back hundreds of pounds of allowances that they have received in error.
“Too often in recent years the call for a rational debate on mass migration has degenerated into name-calling and charges of racism.”
This morning the Labour Party have published a green paper supporting the institution of marriage and conceding that children fare better when parents stay together.
THE BNP has proved to be the most efficient of all the political parties in maximising its vote at the European Elections from the funds that it had available.
THERE were horrified gasps and shouts of “outrageous” from the Far Left and Communist MEPs as Nick Griffin addressed the European Parliament in Strasbourg this morning on climate change.
DESPITE a week of newspaper headlines and television reports on the British National Party, there has been one glaring omission from all the coverage. At no time has BNP policy come under the spotlight.



“Labour’s position is not to share a platform with these people and it is not our policy to nominate them for anything.”


ALTHOUGH Nick Griffin MEP and Andrew Brons MEP have been in post for less than a month, their mailbags are already bulging with correspondence from their constituents.
LABOUR has quietly postponed the introduction of its much-publicised legislation designed to stop wealthy tax exiles bankrolling political parties.
BY a quirk of fate, at half past two this morning we were sitting around a table at Manchester’s City Hall waiting for the result from Oldham.






